Showing posts with label Next Gen Honda Civic. Show all posts
Showing posts with label Next Gen Honda Civic. Show all posts

Tuesday, September 20, 2011

SEMA Preview: Fox Marketing Working on Monster 2012 Honda Civic Coupe with More than 500HP

Even though we are still wrapping up the goods from the 64th International Auto Show in Frankfurt, we are keeping an eye on upcoming automotive events such as the 2011 Specialty Equipment Marketing Association, more commonly referred to as SEMA, that will take place in Las Vegas from November 1 to 4.

One of the project cars currently being developed for the largest aftermarket gathering in the world is a highly modified 2012 Honda Civic Si Coupe from Fox Marketing.

The crew over at Fox is preparing an outrageous tune that will see the Japanese carmaker's latest Civic Coupe gaining a turbocharged engine producing north of 500-horsepower.

The car will also feature an upgraded chassis and extensive exterior modifications.

You can get a sneak preview of what Fox Marketing is working on in the gallery below.

Source;
http://carscoop.blogspot.com/2011/09/sema-preview-fox-marketing-working-on.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Carscoop+%28CARSCOOP%29

Tuesday, September 13, 2011

Honda Motor President and CEO, Takanobu Ito reveals New Civic at Frankfurt Motor Show

-New Civic makes public debut
-Designed for, tested and uniquely produced in Europe
-Newly developed smaller diesel added to Civic range in 2012
-New generation of low emission engines for Europe
-30% CO2 reduction target for all product areas by 2020

Good morning, Ladies and Gentlemen, I am very pleased to join you today at the Frankfurt Motor Show.
50 years ago, Honda's first European company was established in Germany in 1961. Since then, our mission has always been to satisfy European customers with unique and innovative products.
Our journey still continues today. We are making progress with a range of clean and sustainable, yet fun-to-drive mobility technologies. We continue to develop our Hybrid, Battery Electric, Plug-in, and Fuel Cell products alongside energy generation technologies such as Solar Cell and Cogeneration.
Since 1972 when we became the World's 1st auto maker to meet strict US emissions regulations with CVCC technology, Honda has been committed to reducing our environmental footprint.
Our New Environmental Mark symbolizes our passion to provide sustainable mobility for future generations and to deliver ‘blue skies for our children'.
To measure and demonstrate this commitment, we announced in June that we aim to deliver a 30% CO2 reduction on all product areas by 2020.
The New Civic is the first step towards achieving this new target. The 1.8 litre petrol engine delivers a 10% CO2 reduction. The 2.2 litre diesel engine reduces CO2 emissions by nearly 20%, whilst further enhancing performance.
By the end of 2012, we will add a newly developed smaller diesel engine to the Civic range. Designed specifically for the European market, the new engine will further reduce CO2 emissions. Starting with this new smaller diesel, Honda will introduce a new generation of low emission engines, renewing all of our automobile engines in Europe.
From the First Civic to this 9th generation Civic, we have always challenged ourselves to give Civic a new value. The New Civic offers a striking sporty design and class-leading utility created by Honda's unique centre-tank layout, whilst now offering even more improved fuel economy, handling and comfort.
The New Civic is designed for European customers. We tested this car on European roads more than any other Honda car in our history. It is dynamic and stable. It is fun and comfortable with no compromise made to achieve these improvements.
New Civic is not just an evolution, it is a revolutionary evolution. We have jumped 2 generations ahead of our current model.
The new Civic will be uniquely produced in Europe, and sales will start in early 2012.
Ladies and Gentlemen, THIS IS... THE NEW CIVIC, and with this New Civic, Honda's strong regeneration in Europe begins.
Thank you for your attention.

Source;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,1977-DEFAULT,21,text,1/index.pmode

Monday, August 29, 2011

The New Honda Civic (Euro)

Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. Developed specifically for the European market, the Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.



In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. The third of these films focuses on noise and refinement.



NEW HONDA CIVIC: class-leading refinement



One of the focuses of the development team for the new Civic was optimising the interior refinement. The engineers worked intensively to hone every detail of the design, build and aerodynamics. The results add to a car that is relaxing to drive on all roads and in all conditions.



The engineers have spent a lot of time testing the car in Europe, tuning the new Civic to suit the distinctive road conditions. The team used Honda's anechoic chamber in its R&D Facility in Swindon, England, to fine-tune the cabin insulation. One of the results of this research was to modify the design and construction of the roof lining, and how it interacts with the bodywork.





The new Civic's aerodynamic efficiency also plays a key role in maximising its refinement. Several members of the development team have Formula One experience, which they used to deliver a car that combines a low coefficient of drag with excellent high-speed stability. Hours of meticulous work in the Honda wind tunnel has improved performance, reduced fuel consumption and resulted in an exceptionally quiet interior.



"We did not improve the noise and refinement of the new Civic through just one technique," says Kazuo Sunaoshi, Development Leader - Chassis. "It was the accumulation of lots of little details. My big challenge was to match the noise and vibration levels of our European competitors. I am proud to say that we have achieved our goals."



Find out more by watching the new ‘noise and refinement' film release. The film is hosted on an interactive media player where all the films will be shown and automatically updated. You can easily download films and images or even embed the whole player in your site http://multivu.com/players/English/51356-honda-motor-europe/




Source;




Tuesday, August 2, 2011

For First Time In Years, Civic Isn’t ‘Recommended’

Whoa! I didn't think I'd ever see the day.... I got to say I'm not sure what to think, on one hand I do agree with consumer reports on the quality of materials taking a step back, but the noisy choppy ride I couldn't disagree with more, especially having done a comparison ride and drive between all the major competitors listed in the top 12 and knowing how each drives.

CR's also says that the rear seat room is a positive, well, I am no giant but I have noticed that there is less head room in the rear compared to the previous model. Hmm.

I think Honda is a victim of their own success, there is no doubt that the competition has gotten better, it's very hard to have a 'revolutionary' new bodystyle everytime but I do feel they made some improvements; safer (10% more high tensile steel), better fuel economy (with or without Eco mode), and more features (bluetooth is standard, new multi-informational display, USB is more standard, power seat in a Civic EX-L, and I could go on).

At the end of the day it is going to come down to what the consumer says and if early indications are anything, at least here in Canada, we can't get enough of them. I expect a revision to this rating some time, might not be until their May 2012 issue, but I expect something.
A popular consumer magazine known for its automotive road tests says it can no longer recommend the Honda Civic compact sedan. The Civic, which has been a top finisher in comparisons with rivals in the small-car segment for decades, finished second from the bottom in a 12-car shoot-out in Consumer Reports.

The magazine’s announcement, which coincides with distribution of its latest issue, marks “the first time in recent memory” that the Civic has not received its stamp of approval, a magazine spokesman says.

Summing up the Civic’s performance in its small-sedan evaluation, Consumer Reports says, “The Civic, long one of our top-scoring small cars, has slid backward with its latest redesign and no longer scores high enough in our testing for us to recommend it. The new Civic dropped a whopping 17 points — from a very good 78 to a mediocre 61 on our 100-point scale.”

The statement continues: “Compared with its predecessor, the 2012 Civic has lower interior quality and suffers from a choppy ride, long stopping distances, and pronounced road noise. Vague steering impairs its agility and robs it of its fun-to-drive feel.”

Among the positives, the magazine says, are the car’s rear-seat room and fuel economy of 30 mpg overall .

Honda released the following statement:
“In a broad sense, we disagree with Consumer Reports’ findings. Without question, the small sedan segment is more competitive than ever. In virtually every way, the completely redesigned 2012 Civic is a step forward. The new Civic excels in areas that matter to small-car customers, including fuel efficiency, safety, and reliability. Among the Civic’s greatest competitive strengths, is a smooth and efficient powertrain that, in Consumer Reports testing returned, “… an impressive 30 mpg overall on regular fuel and 47 mpg on the highway.” Also noted in Consumer Reports findings, the Civic excels in the area of safety, with a long list of important features standard on all trim levels, and a class-leading ‘Top Safety Pick’ rating from IIHS. Lastly, the Civic has a stellar reliability history with Consumer Reports, and we are confident that the new Civic will be a reliability leader as well.”

Here is the finishing order in the Consumer Reports test:
1. Hyundai Elantra GLS
2. Nissan Sentra SL
3. Subaru Impreza 2.5i
4. Toyota Corolla LE
5. Kia Forte EX
6. Mazda Mazda3 Touring
7. Chevrolet Cruze 1LT
8. Ford Focus SE
9. Chevrolet Cruze LS
10. Mitsubishi Lancer ES
11. Honda Civic LX
12. Volkswagen Jetta SE

Source;
http://blogs.wsj.com/drivers-seat/2011/08/01/for-first-time-in-years-civic-isnt-recomended/

Thursday, July 7, 2011

2012 Honda Civic Si Takes On New Role As IZOD IndyCar Series Safety Car

TORRANCE, Calif. (July 6, 2011) – The all-new, ninth-generation 2012 Honda Civic Si Coupe will take on new duties as a Safety Car for the IZOD IndyCar Series, beginning on the weekend of the Honda Indy Toronto, July 8-10.

Already a hit with race fans through the Civic Racing Style Sweepstakes, the 201-horsepower Honda Civic Si Coupe was recently transformed by Honda Performance Development (HPD), Honda’s racing subsidiary north of Los Angeles, into an official IZOD IndyCar Series Safety Car.

Modifications to the already high-performance stock Civic Si include Sparco seats and four-point racing harnesses; an HPD high-performance brake system, with four-piston calipers, competition rotors, racing pads, and stainless brake lines; a Honda Genuine Accessory aerodynamic body kit, consisting of front, side and rear under spoilers; and Firestone Firehawk 225/40 R18 tires mounted on Enkei alloy wheels.

An exclusive graphics theme completes the conversion from a showroom Civic Si Coupe to an IZOD IndyCar Series Safety Car. The Safety Car will be driven during IZOD IndyCar Series events by three-time Indianapolis 500 champion Johnny Rutherford.

“The high-performance new Honda Civic Si is the perfect match for the IndyCar Safety Car fleet,” said John Mendel, American Honda executive vice president, auto sales. “With its larger and more powerful 2.4-liter engine and enhancements provided by HPD, it is ready to lead the IZOD IndyCar Series field at the Honda Indy Toronto and beyond.”

Unveiled in April at the New York International Auto Show, the 2012 Honda Civic features more streamlined and expressive “mono-form” exterior styling, wrapped around a spacious cabin with more style and convenience. Available new technology features include an intelligent, Multi- Information Display (i-MID), USB audio interface, Bluetooth® HandsFree Link® and a satellite-linked Navigation System with voice recognition and FM traffic.

American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, motorcycles, all-terrain vehicles, lawn mowers and engines at its nine major U.S. manufacturing operations, using domestic and globally sourced parts.Honda Performance Development (HPD) is the Honda racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for high-performance Honda racing cars and engines. HPD is the single engine supplier to the IndyCar Series and competes in prototype sports-car racing under the HPD banner in the American Le Mans and European Le Mans Series. In addition to its grassroots motorsports support programs, HPD offers race engine products from karting to pinnacle.
From Honda / HPD

Source;
http://insidetracknews.blogspot.com/2011/07/2012-honda-civic-si-takes-on-new-role.html

Thursday, May 5, 2011

Inside Line: IL Track Tested: 2012 Honda Civic Si Coupe

No, your eyes aren't playing tricks on you. This is not the last gen, but rather the all-new 2012 Honda Civic Si.

For 2012 Honda expanded the stroke and bore of the old 2.0 so now the Civic Si displaces 2.4 liters and produces 201 horsepower at 7,000 rpm and 170 pound-feet of torque at "only" 4,300 rpm. That's 22 percent more torque than the outgoing car, arriving nearly 2,000 rpm sooner.

We walked away from a first drive of the 2012 Honda Civic Si pleased with the additional torque, and the handling was exactly what we expected from the Si. But that was on a Honda-prepped autocross course under careful supervision.

Now that we've got one on home turf, it's time to see what the 2012 Honda Civic Si will do in our performance tests...

Vehicle: 2012 Honda Civic SI Coupe
Date Tested: 5-3-2011
Driver: Chris Walton

Specifications:
Drive Type: Transverse, front-engine, front-wheel drive
Transmission Type: Six-speed manual
Displacement (cc/cu-in): 2,354
Redline (rpm): 7,100
Horsepower (hp @ rpm): 201 @ 7,000
Torque (lb-ft @ rpm): 170 @ 4,300
Steering System: Electric-assist rack-and-pinion power steering
Suspension Type (front): Independent MacPherson struts, coil springs, stabilizer barSuspension Type (rear): Independent multilink, coil springs, lateral links, stabilizer bar
Tire Size (front): 215/45ZR17 (91W)
Tire Size (rear): 215/45ZR17 (91W)
Tire Brand: Michelin Tire Model: Pilot Exalto PE2
Tire Type: Summer performance
Wheel size: 17-by-7 inches front and rear
Wheel material (front/rear): Cast aluminum
As tested Curb Weight (lb): 2,845

Test Results:
Acceleration
0-30 (sec): 2.6 (2.9 with T/C on)
0-45 (sec): 4.6 (4.8 with T/C on)
0-60 (sec): 6.9 (7.1 with T/C on)
0-60 with 1-ft Rollout (sec): 6.6 (6.9 with T/C on)
0-75 (sec): 10.1 (10.2 with T/C on)
1/4-Mile (sec @ mph): 15.1 @ 93.1 (15.3 @ 93.1 with T/C on)

Braking
30-0 (ft): 29
60-0 (ft): 120

Handling
Slalom (mph): 67.3 (62.8 with T/C ON)
Skid Pad Lateral acceleration (g): 0.86 (0.84 with T/C ON)

Sound
Db @ Idle: 43.1
Db @ Full Throttle: 80.4
Db @ 70 mph Cruise: 67.4
RPM @ 70: 3,000

Comments
Acceleration: Power delivery is far more linear than previous 2.0L Si engine, but i-VTEC is still evident -- more audible than palpable, though. With trac off, it's tricky to launch with just-right wheelspin, but it can be done and subtracts about a half-second from time. It's difficult to hang revs at a desired rpm because the throttle is so sensitive and revs climb and drop with a millimeter of throttle travel. Shifter is still very good, but feels ike it has a longer throw than previous Si's.

Braking: Some initial pedal travel, then very firm thereafter. Not much initial bite. Zero ABS buzz, little tire squeal, but rear end gets light and wiggles side-to-side.

Handling: Skid pad: With ESC off, gently understeers all the way around. "Steering" with the throttle doesn't work -- no rotation possible. With ESC on, the system grabs a brake and keeps it just inside understeer. Steering weight is good -- not too heavy or light or electric-feeling.

Slalom: With ESC off, the car is sensitive to entry speed and likes to rotate off-throttle. Best run was entry at just barely sub-limit, then barely adjust throttle for a tiny bit of rotation at each cone, then MASH the throttle at exit. It's a delicate technique, and there's probably +1 mph left, but this would be a "perfect" run. With ESC on, it's punishing to the slightest bit of tire howl or sliding -- hence slow.





Source;
http://blogs.insideline.com/straightline/2011/05/il-track-tested-2012-honda-civic-si-coupe.html

Thursday, April 28, 2011

Honda stays ahead of compact pack with 2012 Civic

Detroit, heed this warning.

Do not underestimate the 2012 Honda Civic.

It was the single most important vehicle shown at the New York International Auto Show this week.

The 2011 Chevrolet Cruze and 2012 Ford Focus are spectacular compact cars partly because Chevy and Ford engineers benchmarked the Civic. For a decade, the Civic has been the best compact car around, and while others have gained ground, this Honda remains near the head of the class.

It is a nameplate that has been around a lot longer than any American compact car, and don't let anyone fool you: Honda Motor Co. has a lot riding on this little car.

Honda has not raised any eyebrows with many of its recently launched vehicles. The new Accord is dull. The Crosstour is confusing, and the current face of Honda's luxury brand Acura continues to bring the brand ridicule. If Honda had messed up the Civic, it would be time to get out a fork and turn the brand over.

But there was no mistake made with this new vehicle.

Now, as the new Civic arrives, it faces a much tougher climate. The Cruze, the Focus and the Hyundai Elantra have garnered well-earned praise from consumers and the automotive press, including myself.

Although the Civic is no longer alone, underestimating it would be a serious mistake.

Here's why:
Variety: The 2012 Civic offers almost every model variation. There are sedans, coupes, gas-electric hybrids (with lithium-ion batteries), a compressed natural gas model and even a performance Si model. New to this lineup is the Civic HF, which focuses on higher gas mileage.

This follows on the heels of other carmakers such as Chevrolet, Ford and Hyundai, which offer similarly branded vehicles. No other compact, however, comes in as many different variations as the Civic (the only model missing is a hatchback, which is a mistake).

Pricing: With so many different models, the Civic offers a price for just about anyone:
Civic DX sedan (5-speed manual): $15,805
Civic LX coupe (5-speed manual): $17,655
Civic LX sedan (5-speed auto): $18,655
Civic EX sedan with navigation (5-speed auto): $22,005
Civic Si coupe (6-speed manual): $22,205
Civic Si sedan (6-speed manual): $22,405
Civic Hybrid: $24,050
Civic natural gas: Price not released

All of this pricing is on par with much of the competition, which means Honda is certainly in the hunt for compact consumers.

Performance: While I have not driven the new Civic, I expect it to provide performance on par with all of the serious competition. The previous-generation Civic has a quiet, well-tuned ride, with enough power to speed along the highway and enough handling chops to zip through city traffic. This model introduces a new electric power-assist steering system (EPAS), the next-generation vehicle-stability control, improved aerodynamics and a stiffer body for improved handling. Tuning on the steering will be important as EPAS can sometimes create a numb feeling that leaves a driver disconnected from the road.

Additionally, the performance-oriented Si model features a new 2.4-liter, four-cylinder engine that generates 201 horsepower. It's only four more ponies than the 2-liter engine, but tuners around the world can rejoice that their beloved Si now has peak horsepower over 200. (The Si also features a lower height, a limited-slip front, and 17-inch aluminum wheels that all could add to the driving experience.)

It's Honda's 1.8-liter, four-cylinder engine that will do most of the heavy-duty work for the brand, and even this engine has undergone a number of improvements to make it more efficient.
It produces 140 horsepower and provides gas mileage from 28 mpg in the city and 36 mpg on the highway for a DX sedan with a five-speed manual transmission to 41 mpg on the highway for the HF model.

One disappointment with the new Civic comes with the lack of a six-speed automatic transmission, though Honda says this five-speed is more refined and updated. Nearly every competitor has one now, as six-speeds have become the industry norm. It will be interesting to see whether that missing gear hinders its performance in any way.

Exterior styling: While many new compact cars offer extravagant styling, the new Civic does not look dramatically different than the previous generation. But don't mistake this car as simply a refreshed vehicle; it has been redesigned throughout. At first glance, there doesn't seem as dramatic a difference between generations.

Many of the exterior changes were devised to improve the Civic's aerodynamics. They include new mirrors, wipers pushed below the hood line and other changes you can't see at first glance, such as underbody aero panels.

This seems to be a closely followed plan by Honda, which only dramatically changes the Civic's styling every other generation. How much that will affect the Civic will be told over the next year.

Honda's conservative approach to styling follows the lines of the Cruze, whereas the Elantra and Focus are more dynamic.

The winner here is the consumer, who now has a clear choice between dramatic good compacts and more familiar small cars.

Interior styling: The Civic evolves its interior design from the previous generation, with a new two-tiered instrument panel and entertainment system, known as i-MID. Honda has nailed one of the most important parts of any new system by giving it a nonsensical name that starts with a standalone lowercase vowel — i or e — and a full-color screen to display all of the information.

More importantly, the Civic adds more volume inside, increased by 3.7 cubic feet. The previous-generation Civic was comfortable; this one should be even a little more so.

Civic's biggest selling point still reliability

So from the sounds of it, the new Civic is improved inside and out. Whether that adds up to this vehicle becoming the next benchmark will be decided by consumers.

The compact car segment has drastically changed the past 12 months, and everyone wants an edge over everyone else. The real edge for the Civic coming out of the gate is that it's a Honda, which to many consumers means it's as reliable as a late spring in Michigan.

That wasn't always the case for the Civic. Thirty-nine years ago, when the little Civic arrived, Honda had to issue a recall because rusting was so bad the cars were considered unsafe in accidents. Now, Civics are among the safest choices of any car picked.

The competition certainly has gotten stiffer, but to sneer at this Civic too early would be a serious miscalculation. No one should do that.

Source;
http://detnews.com/article/20110423/OPINION03/104230361/Honda-stays-ahead-of-compact-pack-with-2012-Civic#ixzz1KpJ7Sjxy

2012 Honda Civic Review: 2012 Honda Civic: Put to the test

April 27, 2011
By Denis Duquet

The Honda Civic has been the best-selling car in Canada for 13 years running, which is – you have to admit – no small feat in a very competitive environment. Needless to say, the task of updating this model wasn’t easy. When a car is as universally acclaimed as the Civic, the margin for error is relatively low. If you change the car too drastically, you’re going to disappoint a lot of people. Then again, if you don’t change it enough, the car will end up looking the same.

Honda unveiled new generation Civic concept cars at the Detroit Auto Show in January and the reactions were decidedly mixed. The main criticism was that its shape hadn’t changed enough, though this was influenced by the fact that this car was supposed to be introduced months earlier. The delay created an expectation that more significant changes had been made. Alas, this was not the case, and the production models unveiled last week are almost identical to the concept vehicles.

Actually, the approach is hard to criticize in a way. Indeed, a little like at Porsche, Honda chose to make a succession of refinements, improvements and technical revisions to already impressive performance and reliability features. And the same goes for the body, which is a very mild evolution of the 2011 version.

Designed by engineers
When Honda Canada introduced its new Civic, five engineers (none of whom had a hand in designing the car) were invited from Japan. Maybe my conclusions are way off, but I got the impression that the engineers were the ones who took the lead on the whole shebang. All the stylists had to do was follow their instructions, which undoubtedly explains why the front end of the sedan and the coupe are almost unchanged. However, you have to admit that the car was elegant to begin with. In fact, the main changes were made to the tail end, while the lights are completely new, helping you identify the new generation. But for many, this just isn’t enough...

The engineers dedicated a great deal of time to improving the car’s drag coefficient. This meant tilting the windshield significantly toward the back. Its aerodynamics are excellent, but since the base of the windshield is a lot lower than the edge of the hood, there’s at least 5 cm where leaves, debris, snow and ice will undoubtedly collect. Let’s hope that the front windshield wipers motors are robust. A minor detail, you say? Well, this car seems to lose points in the details. This junction between the hood and the windshield is a compromise that suggests they were trying to avoid a complete makeover of the entire front end. At least, that’s how I see it.

The sharp incline of the windshield does wonders for the Civic’s best-in-category drag coefficient, but because it’s so sharply angled, the front seats had to be pushed back so that no one would bump their head on the windshield. The result is a very deep dashboard. That in itself isn’t a flaw, since several other interesting cars are set up like this, but the fact that this dashboard is made of hard plastic with an unimpressive texture is less forgivable. On the other hand, the ergonomics are good, the optional navigation system display screen is excellent and the layout of the controls is simple and efficient. The driving position is also good.

The two-level dashboard offered on the previous generation has been revised. Wanting to offer more information, they decided to widen the upper section. It’s not very elegant, but thanks to a command button on the steering wheel, you can access a multitude of information. Up to this point, it’s practically fantastic. However, I don’t know if it was my driving position, my view or something else, but when I was driving in the middle of the day with the sun at its brightest, it was very difficult for me to see the indicator dials, odometer and other small information screens.

Good news, it’s now roomier, thanks mainly to the 75-mm increase in the vehicle’s width. In back, the occupants benefit from 40 mm more legroom, which is quite impressive considering that the wheelbase is 30 mm shorter while the overall length remains identical.

Improved mechanics
While the shape and the interior presentation leave us wanting, I must mention that the car’s mechanical components have been refined or even greatly improved, especially when it comes to safety and fuel consumption. The base version of this ninth generation Civic is powered by the same 1.8-litre four-cylinder engine that produces 140 horsepower. But a bunch of internal improvements help reduce fuel consumption by 12%. That’s noteworthy now that gas prices are on the rise. The engineers managed to reduce fuel consumption with the help of things like reduced-friction brakes, low-resistance tires and a lower-than-average drag coefficient for the category. A six-speed automatic transmission would have produced better results, but it still has a five-speed instead.

The Civic Hybrid is back, and its all-wheel drive has been updated and improved. For starters, it calls on lithium-ion batteries for more power and to reduce the vehicle’s weight. The electric motor’s power has been increased from 15 to 20 kW. What’s more, the CVT has been refined, as have the climate control system and the energy regeneration brakes, which allow Honda to promise fuel economy of 4.4 L/100 km in town and 4.2 L on the highway. However, Honda’s engineers remain faithful to the IMA system that consists of a small electric motor installed between the transmission and the combustion engine. Although this technology is a little less cutting-edge, its average fuel consumption is still impressive. But you’ll have to drive in fuel saving mode to derive its benefits.

On a sportier note, the sedan and the Si coupe are now powered by a 2.4-litre engine that produces 201 horses, four more than the previous version. The six-speed manual is the only transmission available. This model also features two other exclusives: front and rear deflectors and very nice alloy rims.

Still a good car
Despite the fact that some people are disappointed with how few changes were made to its appearance and by the decision to skimp on some of the materials in the passenger compartment, this car remains one of the most interesting to drive. Indeed, during the new Civic presentation, I had the chance to drive all of the models available. And while none of the test drives were exhaustive, at least I was able to take each of the configurations for a short spin. Overall, besides the underwhelming dashboard and the difficulty seeing some of the dials, it remains a good tourer and that can squeeze into traffic easily. On the highway, it has all the same qualities and all the same limitations as before. The engine is responsive and the handling is good, but the soundproofing leaves something to be desired. Note that the new steering wheel is elegant and the information management buttons are within reach and user-friendly.

As though it were asking buyers to forgive the Civic for its lack of dazzling changes, Honda cooked up a very competitive price range. Regardless of the model you choose, 2012 Civic buyers benefit from generous equipment and downward-adjusted pricing. According to Honda, discounts will range from $2,600 to $3,950, depending on the model. You have to admit that this will persuade many people to overlook certain shortcomings. Money talks, and Honda is making sure that buyers will listen. Sure, maybe the company cut costs awkwardly in some areas and the shape could have been refreshed a little more, but this car’s intrinsic value – its refined mechanics and pleasant ride – has been preserved.

Source;
http://www.carguideweb.com/articles/11193/

Wednesday, April 27, 2011

Autos.net: A Close Look at the 2012 Honda Civic

Here's a really comprehensive article on the 2012 Civic by Paul Williams out of Autos.ca (the new version of Canadian Driver)....
The next generation 2012 Honda Civic is finally here, and those who don’t like change will be very happy indeed. Not that there isn’t anything new about the new Civics, but from a visual standpoint, consumers will be hard-pressed to tell the outgoing 2011 model from the incoming 2012.

The big news about the 2012 Civic is not so much about appearance; it’s more about the pricing, which has dropped substantially. A base Civic DX can now be bought for $14,990, which is $2,000 lower than the price one-year ago.

Granted, not many sedan-only DX models will be ordered (likely because they’re not available with an automatic transmission), but the popular LX and EX models are also boasting smaller MSRPs, a trend among all manufacturers now that the Korean makers Hyundai and Kia have entered the market with bright new products at bargain-basement prices. As well, there are impressive new compact cars from Ford (Focus), Chevrolet (Cruze) and Volkswagen (Jetta) with which to compete.

But the Civic has been and continues to be Canada’s top-selling car, so the company’s response to the new competition is likely a wise one: don’t mess with success, but make the Civic more affordable.

All the Civic models have been re-priced — Sedan, Coupe, Si and Hybrid — with the LX Sedan starting at $17,490 (down $2,090), the EX starting at $19,490 (down $2,290), the top-line EX-L entering at $24,390 (down $490), the LX Coupe starting at $17,990 (down $2,090) and the sporty Si a more Gen-Y-friendly $25,990 (Coupe and Sedan). Hybrid pricing has not yet been announced.

Although the new Civics look much the same as the generation that debuted in 2006, there are subtle exterior and interior changes and, depending on the model, more significant changes under the skin.For the Sedans and Coupes, the rear of the car is obviously different, with a smoother look and revised lights, while the front also receives new lights and bumper treatment.
Honda says 90 per cent of the sheetmetal is replaced and that all Civics are more aerodynamic.

The A-pillars are 12 per cent thinner, and an extra window has been inserted at its base to improve outward visibility. From the driver’s seat, that’s very noticeable and appreciated.

Interior space in the Sedan is increased by 105 litres, with more front shoulder room and additional front and rear hip room, although exterior dimensions remain unchanged from the previous model. Trunk space is also up 4.2 per cent to 352 litres. Civic Coupe owners will enjoy 30 mm more front shoulder room.

The drivetrain is mechanically the same: a 1.8-litre four-cylinder single-overhead camshaft engine making 140-horsepower, and five-speed manual or five-speed automatic — but the engine has been refined to produce a significant 12 per cent improvement in fuel economy. City/highway fuel consumption drops to 7.2/5.0 L/100 km for a combined rating of 6.2 L/100 km when equipped with the automatic transmission. Additionally, all models feature new “motion-adaptive” electric power steering technology and next-generation vehicle stability assist.

The interior also looks very much like the outgoing models, although the front seats have been redesigned to provide more support and the steering wheel is smaller. Bluetooth is standard on all models except the DX.

The distinctive bi-level instrument panel featuring a digital speedometer and gauge array carries over, and a new 12.5-cm i-MID colour display allows the driver to rotate through audio, trip and vehicle information screens. An Econ-mode is standard on all models (except the Si) to maximize fuel economy, but your particular driving style will determine by how much.

The Civic Si (still available in Sedan and Coupe versions) features a new 2.4-litre dual-overhead camshaft powerplant that makes 201 hp (up by four-hp) at 7,000 rpm (down by 800 rpm) through the short-throw six-speed manual transmission and limited slip differential. The engine’s 178 pound-feet of torque represents a 22 per cent improvement, and is available at 4,400 rpm, which is 1,700 rpm lower than the previous model. The Civic Si is very much a performance-oriented car, with more robust acceleration off the line and a slick-shifting gearbox in the Honda performance tradition. Fuel consumption is rated at 10.0/6.2 L/100 km, city/highway.

The Civic Hybrid also features a new engine (now 1.5L), a more powerful motor, and perhaps most significantly, a new battery — now Lithium-Ion rather than the Nickel-Metal-Hydride battery pack used since 2003. The new battery is lighter, more compact and more energy dense than the battery it replaces, enabling the Civic Hybrid to operate in full Electric Vehicle (EV) mode for 73 seconds at full load. Fuel consumption is rated at 4.4/4.2 L/100 km, city/highway, for a combined rating of 4.3 L/100 km.

Unfortunately, the Civic Hybrid’s battery is still located behind the rear seat, preventing the seat from folding or the fitment of a pass-through for long objects like skis or hockey sticks. Unlike the non-hybrid Civics, the drive mode defaults to “Econ,” although the driver can select a more responsive mode at the press of a button.

On the road, the Civic EX-L Sedan and LX Coupe are smooth and quiet, and also familiar if you’ve driven the previous-generation car. Unlike some competitors, interior panels (dash, centre console, doors) are hard plastic, which looks like a cost-cutting measure and may be prone to marking more easily than a soft-touch product. In the new Hyundai Elantra, for instance, it’s all soft-touch.

The bi-level digital instrument panel is an intelligent design; the speedometer and secondary gauges easy to read and positioned almost like a Head-Up Display. But the large, analogue-style tachometer seems like a waste of space in this digital environment, especially in a car with automatic transmission.

The instrument panel is highlighted by red, blue and green illumination that changes depending on engine load. You can use these subtle colour changes to modulate your driving style and reduce fuel consumption. Every little bit helps, right?

The overall impression behind the wheel is of driving a modern, bright and spacious car, despite its compact, although by no means diminutive, exterior dimensions.

Driving the Si is a decidedly sportier experience compared with the standard Sedan and Coupe; everything is more responsive, more immediate, more engaging. The steering and braking is sharper, suspension is firmer, power from the engine is right there, and the exhaust note under acceleration will be music to the ears of enthusiast drivers, especially as the engine shifts from low to high-rpm camshaft profiles (which also lights a red indicator on the dash). The Si looks good, but may benefit from larger wheels (17-inch are standard), or by lowering the suspension to fill in the wheel wells a little more.

The Hybrid’s improved IMA (Integrated Motor Assist) system seems to operate more smoothly in the 2012 Honda Civic Hybrid, especially under braking. This car is only available with the CVT automatic transmission, and benefits from standard automatic climate control and standard navigation system with satellite radio. Other than its 15-inch alloy wheels, trunk lip spoiler and LED brake lights, there’s very little difference, both inside and out, between the Civic Hybrid and gasoline-powered Civics. The key difference, of course, is the hybrid drive-train, which in our brief test drive provided a genuine 25 per cent improvement in fuel economy compared with the non-hybrid Civics.

The ninth-generation 2012 Honda Civic model line-up is not a radical redesign, but more an evolution from the previous generation. This is to be expected. Having sold 1.6 million Civics in Canada since the model’s introduction here in 1973, Honda has the basic recipe well in hand, and expects the 2012 Civic to retain its current owners, and with its more competitive pricing, attract new buyers to the “Honda Nation.”

Honda Civics are built in Alliston, Ontario (except for Hybrid models) and the new cars will see their official launch at New York Auto Show. Sales will begin in late April, 2011.

Verdict: More of the same from Honda, but when it comes to the Civic, “the same” represents a very high standard. Although billed as “Civic: The Next Generation,” I would like to have seen Honda boldly go a little further when it comes to interior execution and exterior design.

Source;
http://www.autos.ca/first-drives/first-drive-2012-honda-civic

Thursday, April 21, 2011

2012 Honda Civic NY Auto Show

Kelly Blue Book 2012 Honda Civic preview

2012 Honda Civic Information Links

Here are the direct links to Honda's Press Releases;

2012 Honda Civic Overview
http://hondanews.com/channels/corporate/releases/2012-honda-civic-overview

2012 Honda Civic Safety
http://hondanews.com/channels/corporate/releases/2012-honda-civic-safety

2012 Honda Civic Body and Chasis
http://hondanews.com/channels/corporate/releases/2012-honda-civic-body-and-chassis

2012 Honda Civic Powertrains
http://hondanews.com/channels/corporate/releases/2012-honda-civic-powertrains

2012 Honda Civic Interior
http://hondanews.com/channels/corporate/releases/2012-honda-civic-interior

All-New, More-Refined 2012 Honda Civic Improves with Purposeful Technology for Personalization, Safety and Efficiency

The all-new, ninth-generation 2012 Honda Civic, arriving at dealers nationwide starting on April 20, debuts with a new, sleek style and a fuel-efficient, technologically advanced lineup.

"The all-new Civic builds on the tremendous popularity of the previous generation with a complete technology makeover and a higher level of refinement and style," said John Mendel, executive vice president of sales for American Honda Motor Co., Inc. "Only the Civic provides the most diverse car lineup in the industry to best meet the needs and preferences of individual customers."

The Civic range consists of sedans and coupes powered by conventional gasoline, high-performance, hybrid, and compressed natural gas engine choices. Technology and features new to the Civic include an available "intelligent" Multi-Information Display (i-MID), an available Eco Assist™ system and a new Motion Adaptive Electronic Power Steering (EPS) system that works in conjunction with Vehicle Stability Assist™ (VSA®), included as standard equipment on all models. All Civic models achieve higher EPA fuel economy ratings1 compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions.

For 2012, the Civic Sedan and Coupe continue to be available in trim level choices of Civic DX (basic features), LX (popular features), EX (full features) and EX-L (luxury features). The new i-MID on Civic LX-and-above models provides a convenient platform for integration of vehicle information and compatible personal electronics with a driver-oriented 5-inch color LCD display and intuitive steering wheel controls. All 2012 Civic models, except the Civic Si, receive Eco Assist™ technology, an innovation that can enhance efficient vehicle operation at the touch of a button while also providing visual feedback to promote or confirm an efficient driving style.

With the best city, highway and combined EPA-estimated fuel economy rating1 for any currently available sedan (44 mpg), the Civic Hybrid introduces the latest generation of the fuel-efficient Integrated Motor Assist (IMA®) system – now with a lithium-ion battery for the first time on a Honda hybrid vehicle. Plus, an entirely new model, the Civic HF, debuts as a value-oriented, high fuel-economy sedan with the best highway fuel economy rating1 (41 mpg) for a conventional, gasoline-only powered vehicle with an automatic transmission. The Civic Natural Gas (previously named Civic GX) remains the only manufacturer-built, natural gas-powered car currently available in the United States and is now available with a navigation system that includes public refueling stations for compressed natural gas (CNG) vehicles. The performance enthusiast-inspired Civic Si Coupe and Civic Si Sedan, each with a larger 2.4-liter engine with 201 horsepower and 22 percent more peak torque than before, debut as the most powerful production Civic Si models ever introduced.

The 2012 Civic represents another important milestone for Honda's best-selling compact vehicle, and reconfirms the company's commitment to excellence with efficient i-VTEC 4-cylinder engine technologies for economy and performance, along with an engaging driving experience and advanced standard safety features. Notable traits include its distinctive "one-motion" aerodynamic exterior styling from front to rear bumper and a functional, spacious interior.

The i-MID provides access to multiple information screens and customizable features. Compatible music players attached through a USB audio interface can display available track information and artwork on the i-MID, with album and track selection possible through steering wheel controls.

Futuristic "One-Motion" Profile
Designed with a sleek windshield rake, a sweeping roofline and a new interpretation of the previous generation's "one-motion" profile, the lines of the 2012 Civic Sedan suggest a sophisticated and athletic appearance. The Civic Coupe with its shorter length and unique front and rear styling result in a more aggressive and dramatic styling demeanor. Both vehicles feature a low and wide stance that contributes to a distinctive visual presence, while thinner A-pillars stretch further toward the front of the vehicle than before to improve visibility and the perception of interior space. The C-pillars also stretch further toward the rear of the vehicle compared to the previous generation to better complete the flowing one-motion appearance.

The 2012 Civic embraces Honda's tradition of making its vehicles fun to drive by continuing to use a fully independent suspension design, a premium and exceptional feature in the entry compact segment. The front MacPherson strut and rear multi-link suspensions are tuned for sporty driving fun, yet provide refined ride comfort. Ride and handling improvements are made possible by a 10-percent more rigid unit-body structure resulting from enhanced structural designs and increased use of high-strength steel (55 percent on the sedan compared to 50 percent on the previous model).

For safety, a wide variety of standard equipment includes Honda's exclusive Advanced Compatibility Engineering™ (ACE™) body structure for enhanced frontal collision energy management and vehicle-to-vehicle frontal crash compatibility. ACE enhances frontal collision energy management through a network of load bearing structures in the front of the vehicle.

Standard safety equipment includes VSA that integrates with the new Motion Adaptive EPS system; dual-stage, multiple-threshold front airbags; front side airbags with occupant position detection system (OPDS); side curtain airbags; and a 4-channel anti-lock braking system (ABS) with Electronic Brake Distribution (EBD) and Brake Assist. The Civic's hood and front fender areas are designed to deform if contacted by the head of a pedestrian in a frontal collision.

Advanced Interior Design
The Civic's 5-passenger interior is a careful blend of form and function, with an intuitive "two-tier" layout that prioritizes frequently referenced instruments like the speedometer up high in the driver's line of sight with less frequently referenced information positioned down lower. A "smart interface" approach divides the vehicle controls into smartly grouped zones for audio, air conditioning and vehicle controls. Ergonomically shaped dials, buttons and the gear shifter operate with solid precision and have a tactile feel. Building on the successful packaging of the previous generation, the 2012 Civic Sedan passenger volume of 94.7 cubic feet (Civic LX Sedan) increases by 3.7 cubic feet, and gains have also been made in front shoulder room (+2.9 inches) and rear legroom (+1.6 inches).

Civic LX and above models are equipped with audio systems that range from a 160-watt AM/FM/CD unit (Civic LX, EX Sedan, EX-L Sedan, HF and Hybrid) to a 360-watt AM/FM/CD unit with a subwoofer (Civic EX Coupe, EX-L Coupe, Si). Standard audio features include WMA and MP3 audio file capability, Radio Data System (RDS), Speed-Sensitive Volume Control (SVC), an audio input jack and a USB audio interface. The Civic EX and above models add Bluetooth® HandsFreeLink® and audio streaming, front tweeters, and the availability of the Honda Satellite-Linked Navigation System™ with voice activation and a 6.5-inch TFT color touch display. The navigation system can now overlay FM Traffic data on its maps, a free public resource available in participating major metropolitan areas for freeway congestion, collisons and construction zones.

The Honda Satellite-Linked Navigation System debuting on the 2012 Civic features 16 GB of flash memory in place of the DVD-based system used previously. Like other Honda navigation systems, this new system allows simple, intuitive operation and has an extensive on-board database. The system features more than 10 million points of interest and the voice activation is capable of recognizing numbers, street names and cities. For ease-of-reference, the i-MID can display turn-by-turn directions in conjunction with the navigation screen.

Civic Sedan and Civic Coupe
The Civic Sedan and Coupe models are designed to provide an optimal balance of comfort, value and performance. The Civic Coupe with its 1.9-inch-shorter wheelbase than the Civic Sedan offers a more sporty character, although both share nearly identical chassis construction. The Civic Sedan and Coupe models are powered by a 1.8-liter inline 4-cylinder engine with a 16-valve i-VTEC valvetrain and a dual-stage intake manifold. The engine produces 140 horsepower at 6500 rpm and 128 lb-ft. of torque at 4300 rpm. Both models receive an EPA-estimated city/highway/combined fuel economy rating1 of 28/39/32 miles per gallon when equipped with an automatic transmission (standard on Civic EX Sedan and all EX-L models). A manual transmission is standard on the Civic DX and LX (automatic transmission available).

Civic HF
The Civic HF is a value-conscious "high fuel-economy" sedan positioned between the Civic LX and Civic EX. It is equipped with a 5-speed automatic transmission, exclusive 15-inch lightweight alloy wheels and aerodynamic enhancements under the body and an exclusive rear spoiler. The Civic HF Sedan is EPA rated for 41 miles per gallon2 on the highway – an additional 5 percent above a similarly equipped Civic Sedan's 39 miles per gallon.1

Civic Si
The Civic Si Coupe and Sedan models prioritize handling and performance with a sport-tuned suspension and a 2.4-liter i-VTEC 4-cylinder engine. More powerful than the 2.0-liter engine in the previous generation, the new engine produces 201 horsepower @ 7000 rpm and 170 lb-ft. torque @ 4400 rpm, an improvement of 4 peak horsepower and 31 lb-ft. of peak torque compared to the previous model. A sport-minded 6-speed manual transmission with a helical-type limited-slip differential (LSD) is standard. The LSD helps the Civic Si accelerate powerfully when exiting corners as both wheels can deliver more equal torque distribution to the road compared to a conventional open differential. The tall sixth-gear ratio allows for relaxed highway cruising. Unique Civic Si exterior features include fog lights, 17-inch alloy wheels with 215/45R17 tires (summer tires available), a body-color deck lid spoiler with an LED center brake light, and a chrome exhaust finisher. Inside is an exclusive aluminum shift knob with leather, textured aluminum pedals, and firmly bolstered perforated cloth sport seats with suede-like trim and red stitching. The steering wheel is leather-trimmed with red stitching. The i-MID on the Civic Si includes a new Sequential Rev-limit Indicator and Power Monitor.

Civic Hybrid
The 2012 Civic Hybrid uses the latest version of the company's IMA parallel hybrid system to increase efficiency using an electric motor placed inline between the engine and transmission. A continuously variable transmission (CVT) is standard equipment. For 2012, a larger 1.5-liter i-VTEC 4-cylinder engine, up from 1.3 liters in the previous generation, provides a broadened mid-range power band and the switch to lithium ion (Li-Ion) batteries from nickel-metal hydride results in enhanced IMA electrical power assist. The Civic Hybrid achieves an EPA-estimated city/highway/combined fuel economy rating1 of 44/44/44 miles per gallon. Compared to a 2012 Civic Sedan with an automatic transmission, the EPA fuel economy rating represents a city increase of approximately 57 percent and a highway increase of approximately 13 percent.

Combined, the engine and IMA produce 110 horsepower and 127 lb-ft. torque. The Civic Hybrid is available as an Advanced-Technology Partial Zero Emissions Vehicle (AT-PZEV).

Civic Natural Gas
Available nationally to qualifying Honda dealers, the Civic Natural Gas is powered by a dedicated natural gas variant of the 1.8-liter inline 4-cylinder engine similar to the one used in the Civic Sedan and Civic Coupe. The Civic Natural Gas engine produces 110 horsepower and 106 lb-ft. of torque. Compared to the previous generation, torque output below 4000 rpm has been increased for greater drivability. The Civic Natural Gas has an EPA-estimated city/highway/combined fuel economy rating2 of 27/38/31 miles per gallon and is equipped with an automatic transmission as standard equipment. The Civic Natural Gas is the only OEM-built, dedicated CNG passenger car assembled3 in America and the only vehicle certified by the EPA to meet both Federal Tier 2 Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards. The 2012 Civic Natural Gas will become available at the retail level in significantly more states than the current four (California, New York, Nevada and Utah) when it goes on sale in the fall. The increased availability of the Civic Natural Gas helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources.

Manufacturing and Warranty
Currently more than 95 percent of all Civics sold in the United States are produced3 and assembled in the United States and Canada using domestic and globally sourced parts. Civic Sedan and all Civic Natural Gas models are produced at Honda Manufacturing of Indiana (HMIN). Additional Civic Sedan and all Civic Coupe and Civic Si models are produced and assembled at the Honda of Canada Manufacturing plant in Alliston, Ontario. The Civic Hybrid is produced in the Honda Motor Co., Ltd., Suzuka, Japan manufacturing facility. The 2012 Honda Civic is covered by a 3-year/36,000-mile new car limited warranty, a 5-year/60,000-mile powertrain limited warranty, and a 5-year/unlimited-mile corrosion limited warranty.

1Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.2Preliminary EPA mileage estimates determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle. 3Of domestic and globally sourced parts.

Source;
http://hondanews.com/channels/corporate/releases/all-new-more-refined-2012-honda-civic-improves-with-purposeful-technology-for-personalization-safety-and-efficiency

Tuesday, April 19, 2011

2012 Honda Civic Si, New Details and Photos Leaked

While some general info and photos of Honda‘s new 2012 Civic have already been released ahead of the car’s debut at the New York Auto Show tomorrow, more details have been leaked.

Of note we now not only know the engine’s power, but at what rpm. The new 2.4-liter makes just 4 hp more than the old 2.0 but does so at 800 lower rpm. More significantly, the torque jump of 31 ft-lbs comes on at almost 2000 rpm earlier.

Also revealed in the photos are several interior details including a new Power Monitor that appears to measure what percentage of the engine’s power is being used. An equally cool gimmick is Vtec meter that lets you know when you’re in Vtec and looks to light up as you rev up the engine.

Check out the gallery below and look for even more info and high quality photos when the car is unveiled tomorrow at the New York Auto Show.

Source;
http://www.autoguide.com/auto-news/2011/04/2012-honda-civic-si-new-details-and-photos-leaked.html

Friday, April 15, 2011

CTV: Honda arms the Civic for the small car wars


Jeremy Cato, Autos.CTV.ca

Date: Friday Apr. 15, 2011 6:35 AM ET

How important is the Civic compact to Honda Canada? Beyond measure.

The Civic is at the centre of the company's lineup -- more critical than the Accord midsize sedan and vastly more central to everything that is Honda.

Forget about the other niche models Honda sells in Canada, from the CR-Z hybrid to the Accord Crosstour crossover. There is nothing niche about the Civic and that's why next week's launch of the all-new 2012 Civic means the world to Honda.

Consider: The Civic has been Canada's best-selling passenger car for 13 years running. Honda has sold some 1.6 million Civics in Canada and built 3.6 million and counting at its Alliston, Ontario plant. The Civic is at the core of Honda.

It is also Honda's second-best-selling car in the U.S. after the Accord and was the fourth-best-selling car overall in 2010. The Civic franchise is critical for Honda, which in turn depends on the North American market for more of its overall sales and profits than any other Japanese auto maker.

So if you want to check the pulse of Japan's No. 3 auto maker, take the temperature of Civic sales. And according to DesRosiers Automotive Consultants, the patient is under the weather. Civic sales were down 8.2 per cent (to 57,505) in 2010. Not surprisingly, Honda brand sales overall were down in 2010, a year in which the Honda brand lost fully half a point of market share.

The story only gets more serious for Honda in 2011. In March, sales of compact cars accounted for 54.4 per cent of all passenger car sales. The Civic's share of all that, however, shrank -- arguably in the face of intense competition, not to mention Honda's own supply and production problems resulting from the earthquake and tsunami disaster in Japan.

Now put aside for the moment the current crisis in Japan and how it's having an impact on Honda and other Japanese car companies. Instead, consider Honda's specific dilemma with the Civic as an automobile.

The core Honda model has never been more important, not since 1973 when the first Civic arrived. Moreover, the ninth generation Civic has never faced such competition -- from the all-new Hyundai Elantra, to the all-new Ford Focus to the all-new Chevrolet Cruze and more.

Meanwhile, the Civic's core buyers remain baby boomers who are loyal but aging. Honda desperately has been trying and failing to attract the under-35 crowd which has been shopping Mazdas and Kias and Hyundais and other brands. That needs to change.

Now you have the picture. In the run-up to next week's on-sale date, Honda has come out swinging, defending its Civic turf and claiming it will conquer new ground with the new Civic.

Honda has said the fuel economy of the latest Civic would be brilliant, though the company has declined to provide details on the actual fuel economy, as well as engine size, weight, interior features or suggested price.

Company officials have promised the new Civic will be more comfortable, lighter, cheaper, smarter, highly entertaining to drive, ultra-safe, incredibly reliable and more fuel efficient than the current generation, too. Sounds like the perfect car.

Making such bold claims has put added pressure on for Honda to hit the bull's-eye, especially given the company delayed the new model by a year to help save cash during the recession. That may have been a serious mistake.

The delay allowed Honda's rivals to launch their own Civic competitors before the new Civic had a chance to hit showrooms. The Cruze, Elantra and Focus all are on sale right now. Meanwhile, Toyota did a facelift of the Corolla and tweaked pricing to stay competitive.

If Honda had launched the Civic on schedule, it would have arrived fully a year before the competition had a chance to redefine the compact car game. In particular, the new entries from Detroit's auto makers pose an entirely new threat.

For decades, Japanese-brand car companies "had the corner on the small-car market. The domestic offerings were not at the same level, did not provide the same quality, value, reliability," says Rebecca Lindland, auto-industry specialist at consultant IHS Global Insight.

"That's changed a lot. We're seeing products coming out" of General Motors, Ford Motor and Chrysler Group "that are incredibly competitive. For example, Chevy Cruze and Ford Focus."

Thus, Honda and Toyota find themselves in the thick of an intense small-car war like never before. Perennial laggards Chevy, Ford and Hyundai have vastly improved new compacts on offer and they are getting plenty of attention.

That said, no one with any sense should underestimate Honda.

"They are still a very, very good engine company," Lindland says, adding that Honda vehicles also have a justified reputation for refinement and reliability.

What's been missing over at least the last decade of the Civic is a truly innovative Civic. At this critical juncture Honda will be watched carefully to see if the new one is an innovative, ground-breaking, segment-busting compact, or just another "safe" Civic like the previous generation and the several before it.

The eyes of the automotive world are on Honda for next week's Civic launch. Will Honda get it right?

Source;
http://www.ctv.ca/CTVNews/Autos/20110414/honda-canada-civic-jeremy-cato-autos-column-110415/
Related Posts Plugin for WordPress, Blogger...